Xbox One: What About All the Gamers?

In retrospect, I don’t really have anything to take away from the Xbox Reveal conference yesterday. With that being said, let me make it clear that I don’t blame the system; in fact, I think the system looks great. I blame the way Microsoft handled the overall conference.

An article from called it a bunch of “hot air,” and despite my love of Microsoft and Xbox, I agree. Aside from Xbox One’s capability to turn your living room into the “ultimate all-in-one, entertainment system,” the press release was not very informative; what little information we did learn about the system was convoluted. It is within this ambiguity that I found fault it in Microsoft’s marketing campaign for the next Xbox. We have been left with little clarity about how the issue of used-games will be approached, how accounts will transfer over, how the perma-kinect will work, or how internet connectivity will be handled. As of now it seems as if used games will be purchasable, but with the added code required it will end up costing the same as new game… because, you know, that makes total sense.


(*Cough* Microsoft… did you learn nothing of EA’s online passes?).

Yet it seems like Microsoft is concentrating on sales right now and less on the larger part of their audience — focusing less on hardcore gamers and more on families.

The questions of internet connectivity, online passes, and used-games are questions that press and gamers  have asked since the Xbox One (then the “Durango”) was in development. Yet, after the reveal we are still bereft of answers, perhaps even more so than before. So little emphasis was put into answering these questions and far too much emphasis was on sports and television. I enjoy both sports and television, but I have an Xbox to play video games. I would have preferred to hear about Halo V rather than a brief talk about a new Halo TV series. Although Microsoft does have an audience who will respond extremely well to the content they have created through their sports connections, they have committed a cardinal sin in their rhetoric — they ignored a large chunk of their gaming audience. Sure, I think it will be fun to play my fantasy teams from my Xbox, and I do think some of the perks for it will be entertaining and easy to use. However, by concentrating on sports and television, Microsoft sacrificed it’s own balance, ultimately turning a gaming system with perks for sports and television into (what appeared to be) a sports casting system with the ability to play games. Gah, Microsoft needs to hire some rhetoricians.

Me every time I thought they were going to bring up a video game (other than Call of Duty):

Me when I realized they were talking about Fantasy Football again:

As I said previously, I blame the presentation, not the system; this means that Microsoft does have a chance to recover at their E3 Media Briefing. If Microsoft had gone full-force this time around, they would have no innovative content for their biggest “show” of the year. The optimistic part of me is hoping that Microsoft failed to heavily concentrate on gaming content this time because they wanted to save their best for E3. Can they persuade us? I guess we will find out in June. For now, I am going to try to remain unbiased.

On a positive note, the Xbox One is a sleek looking system and will have much to offer in terms of its interface — but will that be enough to bring in gamers? After my kinect decided to turn off the stream every time commands were made on-screen, I am a little concerned about the constant need for kinect. However, the capability for instant switching and the improvement on Smartglass are pretty exciting. It’s overall specs are similar to the PS4, so I think a large part of  it will come down to a battle of usability. I will probably end up getting an Xbox One, but after yesterday I am also much more likely to purchase a PS4.

Call of Duty: Ghosts

Regardless, for now it seems like we will all be in limbo until E3. What did you guys think?


14 thoughts on “Xbox One: What About All the Gamers?

  1. Lol at the pics!!! I can see where your’e coming from, but I think they showed more than just COD and football. Though that was a focus, they also sold an experience. The instant switching, built in DVR, Kinect reading heart beats, the xbox “knowing you” (creepy!). This stuff should really get peoples imagination going. Then when E3 comes (if xbox plays it right) they are going to tie that experience in with high quality games.

    1. But the experience is more of an entertainment experience than a gaming experience, which is why it excluded a large chunk of the audience that tuned in. With that being said however, I am looking forward to things like the DVR and instant switching, but I will need more to be persuaded as a gamer. E3 will either disappoint or excite.

    1. Thank you! :] Though I’m disappointed in the overall conference, it makes E3 a bit more exciting. I have a feeling there will be a battle of the titans between platforms.

  2. You are right. In an attempt to grab the “Everyman/Everywoman” demographic they forgot to talk about the demographic that’s been their main supporter since day one – Hardcore gamers. They don’t care about TV. They wanna play Skyrim. They don’t care about Skype. They care about their Gamerscore and playing online with friends. It’s not as bad a press conference as Nintendo had with the Wii U… But it’s not better by much.

    1. Exactly. I understand that their goal was to showcase the console overall, but the people tuning in to a mid-day press conference that was streamed online or on the Xbox were not families — they were more “hardcore” gamers… people who wanted to see games. In a way I feel like Microsoft slapped many gamers in the face when they failed to bring in more content like that. They could have at least gone over the controller a bit more, rather than strictly concentrating on the kinect.

  3. I’m glad you made it back safely, Katy.

    I have been catching up reading about the One, and from the evidence things aren’t too diplomatic.

    1. 360 controllers will not work on the One.

    2. It’s mandatory to be online every 24-hours.

    3. If developers should deem the Azure cloud worthy, then said game will need a continuous flow of online connectivity.

    4. Games are linked to its owner.

    5. Activation code needs internet connection upon unwrapping game.

    I don’t have a 360 and unsure to buy One [ PS3, PC ], but this is interesting reading for me.

    It’s a warzone out there!

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